Many of the world’s most successful agencies and campaigns have been built on what is known as a ‘perfect word and picture marriage’. However good the headline penned by the copywriter the photograph is almost always the greater audience-stopper.

In the world of big time advertising and communication the photograph is the domain of the art director. He or she will envisage the shot, commission the right photographer to capture it ‘just so’ or, on more rare occasions, take it themselves.

Inhouse principal, Tim Knox, is a world acclaimed art director. He knows photography, loves photography and knows how to commission it for maximum commercial and audience effect.

Even rarer still, Tim takes more client photographs than he commissions.

That’s an Inhouse exclusive designed to add immeasurable impact to client communications not their budget bottom line.