Where should a really well honed advertising message go? Out of all the choices available today, one good place is a tried and tested one: ie directly in the hands of your customer; in the form of a targeted and persuasive one-on-one direct marketing message.

Better still, up the ante by including an irresistibly good deal or sweetener and just watch your direct marketing shot pay for itself many times over – as you watch the size of your data base grow.

Of course you’ll need skilled and experienced practitioners to make sure your direct marketing forays are directly accountable …but you know where to find yours.